Fact or Fringe

Surge: Do you offer less common cosmetic procedures in your practice? Why or why not?

Michael Will, MD, DDS: Yes we offer less common procedures, according to patient requests and demands.

Surge: Do you receive a lot of patients asking for less common cosmetic procedures?

MW: Less common procedures are requested infrequently, especially since they are featured much less regularly in the media and through marketing or advertising campaigns.

Surge: Do you think that the media overhypes “fringe” procedures?

MW: “Fringe” procedures seem to receive less media attention than more commonly performed “mainstream” procedures. “Fringe” procedures seem to receive media attention when surgical complications or generalized patient dissatisfaction are related to those procedures.

Surge: Why do you think the topic of “fringe” procedures is so fascinating?

MW: “Fringe” procedures may be very fascinating to cosmetic surgery consumers when the procedures appear to provide a cosmetic outcome or result that is not commonly associated or attributed to more traditional “mainstream” procedures.

Surge: Do you see the demand for “ fringe ” procedures increasing in the future?

MW: Only if the “fringe” procedures prove to have favorable and predictable outcomes with less patient recovery time or downtime.