Dr. Will Talks Cosmetic Trends with New You Magazine

New You, the official consumer magazine of the American Academy of Cosmetic Surgery, recently interviewed Dr. Will for an article on the latest cosmetic surgery trends and the top procedures among today’s men and women.

The AACS’s 2009 statistics found the trend today is toward less invasive procedures. According to Dr. Will, less invasive a sign of the times.

“The economy has affected our cosmetic surgery practices—influencing patients to make decisions on maintaining or improving their appearance, with less invasive procedures,” says Dr. Will, who practices in Ijamsville, Md.

“Foremost in many patients’ minds today: Minimal downtime and being able to re-integrate into society and the workplace without taking an extended leave of absence.”

Dr. Will also told that magazine that procedures that patients can recover from over a weekend, such as laser-assisted liposuction and fillers, are gaining in popularity.

The top noninvasive procedure of 2009 was Botox, and Dr. Will explains that Botox’s popularity is part of a larger trend to intervene earlier in the aging process with subtle improvements and changes.

“Using these less invasive tools, you can help ward off, in a sequential fashion, the aging process and affects of gravity over the full lifespan,” he says.

Rounding out the top 5 noninvasive procedures are: fillers, chemical peels, laser hair removal, and microdermabrasion.

Dr. Will tells New You that he believes filler use will continue to increase, as manufacturers develop longer lasting options. “Not long ago, hyaluronic acid fillers lasted four to six months. Now they last as long as a year,” he says.

Compared to a facelift, the price tag for fillers, at least in the short term, is more attractive to many who are looking for a quick fix, Dr. Will adds.

Visit the New You website to read the complete article and learn more about the top 5 invasive and noninvasive procedures of 2009.