The women of Generation X are staying younger longer thanks to advances in beauty products, more knowledge about healthy lifestyles and freer attitudes, according to the Los Angeles Times.
Gen X, the 46 million Americans born from 1965 to about 1979, is more than willing to spend money on anti-aging products and procedures. Gen-Xers rely on preventive anti-aging beauty regimens to a greater extent than boomers do, according to a marketing study on the generation for JWT, one of the largest advertising agencies in the United States.
Women of Gen X tend to look younger than their mothers and grandmothers did when they entered their 40s. This is thanks in part to less cigarette smoking, more sunscreen use and more knowledge about nutrition and the beauty industry.
Gen-Xers feel the need to look younger. A recent survey in Allure magazine found that 93 percent of female and 84 percent of male respondents said there is greater pressure to look younger today than ever before.
Here are some beauty “secrets” for aging gracefully that Gen X women are taking advantage of, according to the LA Times:
Want to look and feel fabulous at 40? Schedule a consultation with a cosmetic surgeon to learn about the non-surgical and surgical cosmetic procedures available to help you look your best at middle age and beyond.
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